1. Traveling
The travel industry is one of the world’s largest industries. Not only do modern travelers love to travel, but they also want to share their experiences on social media.
Just imagine: 60% of travelers (and 97% of Millennial travelers) share their travel photos on social media, 87% use social media for travel inspiration, 40% of consumers under 33 prioritize ‘Instagrammability’ of the potential destination when choosing holiday decisions.
In other words, Instagram offers more opportunities for people who want to become travel bloggers. If you’re fond of traveling, there are many ways for you to make money on Instagram.
Let’s take the Salt In Our Hair blog, for example. This couple travels the world together and makes a living by writing travel blogs, creating travel photos for brands, and making travel videos on their YouTube channel.
2. Fashion
As a photo-sharing app, Instagram has become a powerful tool for world-renowned designers, fashion editors, and bloggers to bring the fashion industry to the next level. People use this platform to discover new products, follow fashion trends, and boost fashion inspiration. Moreover, the fashion niche is getting more and more popular: According to Statista, revenue in the fashion segment is expected to reach $689,884M in 2021.
The popularity of the fashion niche is on its rise. Is any proof needed? Let’s take Camila Coelho, for example. Her Instagram community has over 8.4 million followers. Pretty great, huh? Coelho has a great influence on her followers, so it’s no wonder various fashion brands want to collaborate with this fashion blogger to promote their products.
3 . Health and Fitness
Today, people are concerned about their health. The fitness industry is booming: its total revenue achieved $94B in 2018. When it comes to Instagram, users are looking for health and fitness products, workouts, and tools. Thus, this niche is another great way to promote products and services, and therefore make money on the platform.
Let’s take the fitness tracker tool Whoop, for example. The company shares useful tips on reaching athletic peak performance, and it helps to prove its niche expertise, promote the tool, and attract new customers.
For Whoop, Instagram marketing is a great way to grow the subscriber base. However, the company also gives its fans an opportunity to use the tool for free. In partnership with Talkable, Whoop has developed a referral program that now drives more than 10% of new subscription signs ups. This offer is beneficial for all customers: advocates get a free month of service and referred friends receive $30 off the first-month subscription.
4. Lifestyle
Believe it or not, we love talking about ourselves: 80% of social media posts are dedicated to our lives, thoughts, and opinions. It’s in our nature to compare our lives with other people, so it’s no wonder that an average Instagram user spends 53 minutes per day on the platform.
The good news? There’s no need to put much effort into your lifestyle profile – just show off your life in an interesting way. Check out how Oliver Proudlock does it
Although Instagram is not just about selfies and food photos, people have been always interested in other people’s lives, so the lifestyle niche is popular and profitable.
5. Parenting
Modern parents are more connected than ever. According to Business Instagram, 68% of Millennial moms use Instagram daily, the average mom checks Instagram six times every day, and 78% of moms take action after seeing inspiring content on Instagram. What is more, dads are also active on the platform: almost half of the dads on the platform follow businesses and 69% take action from the content they see.
Simply put, the parenting niche is gaining in popularity. For parents, this means a great opportunity to connect with other moms and dads, share their parenting tips, and make money on Instagram.
Naomi Davis, also known as Taza on Instagram, is a great example of a parenting blogger who celebrates family and motherhood on the platform. Raising her 5 kids, Naomi shows off her life, shares her tips, and inspires parents around the globe.
6. Business
Today, people have various business opportunities at their fingertips. It’s easier than ever to make money online or start your home-based business. Thus, people are looking for business tips, tricks, hacks, and how-tos; they also follow successful entrepreneurs and businessmen to draw inspiration from them.
When it comes to business accounts, no matter what you choose, whether you promote public speaking tips, online marketing tools, or startup ideas and failures, the main idea is to share valuable tips and tricks on how to make money. Here’s how Gary Vaynerchuk uses his Instagram account to promote his personal businesses
7. Music
Who else loves music? Most people are fond of music, and 20% of the population claim that music can literally feel like a friend. Thus, people love listening to music and playing musical instruments.
Ariana Grande (167m), Selena Gomez (161), and Beyoncé (135m) are among the top 10 most-followed Instagram accounts of all time. With the popularity of the music industry, there are many ways for musicians to monetize their Instagram accounts.
8. Photography
As a photo-sharing tool, it’s no wonder that Instagram is all about photography. Today, users upload 95 million photos and videos daily. Whether you’re a brand or influencer, you need to take eye-catching photos to create a cohesive Instagram feed and therefore stand out from the crowd. Thus, the photography industry is so popular (and profitable) on the platform.
9. Food
Here comes the ugly truth: food is an important element of our lives. Most people are obsessed with food, and half of US Millennials call themselves “foodies”.µ
When it comes to Instagram, we take photos of our delicious dishes and read yummy recipes. People even use special food hashtags to make it easier for other users to find relevant images on the platform. Top 4 Instagram food hashtags include:
- #food
- #instafood
- #foodphotography
- #yummy
10. Animals
Today, there’s no need to be a world-renowned celebrity (or even a human) to attract an army of followers on Instagram: It’s the rise of pet influencers. The pet industry has reached $75.38b in 2019, and people can’t help liking cute images of cats, dogs, hedgehogs, foxes, etc. Pet celebrities like Jiffpom have millions of followers on Instagram
We all love pets, so Instagram is a perfect place to share cute animals to promote grooming products, breed tips, pet toys, pet insurance, animal clothing, costumes, treats, etc.
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